My path to creative leadership started by doing the work. I came up as a designer focused on craft, storytelling, and how ideas take shape in the real world. Over time, that hands-on foundation expanded into leading teams, setting creative standards, and helping others do their best work, without losing proximity to the details that make design matter.
I’m an experienced brand and creative leader working across technology, healthcare, and mission-driven organizations. I specialize in translating complex products and systems into clear, expressive brand platforms that scale across identity, digital, campaigns, motion, and experiential work. Whether the challenge is navigating strict brand systems or making highly technical ideas feel human, I focus on clarity, cohesion, and long-term value.
I work comfortably across strategy and execution. I lead creative from the front when teams need direction, alignment, and momentum, and I stay hands-on when the work benefits from direct involvement in concepting, design, and storytelling. I regularly partner with founders, executives, boards, and senior marketing and brand leaders to shape ideas, present work forward, secure alignment and budgets, and bring complex initiatives to launch.
Having built and guided teams in both agency and in-house environments, I bring a leadership style rooted in empathy, high standards, and thoughtful critique. I believe strong creative cultures are built by creating the conditions for good ideas to thrive, not by controlling outcomes.I also take a forward-looking approach to how creative work gets made, integrating AI-enhanced workflows and emerging tools to improve exploration, speed, and consistency while keeping judgment, narrative clarity, and human intent at the center.
I’m open to full-time creative leadership roles as well as senior freelance and consulting engagements. I’m comfortable working hybrid or remote and open to travel.
At its core, my work is about turning ideas into action, and helping brands communicate clearly, credibly, and with purpose.
I’m an experienced brand and creative leader working across technology, healthcare, and mission-driven organizations. I specialize in translating complex products and systems into clear, expressive brand platforms that scale across identity, digital, campaigns, motion, and experiential work. Whether the challenge is navigating strict brand systems or making highly technical ideas feel human, I focus on clarity, cohesion, and long-term value.
I work comfortably across strategy and execution. I lead creative from the front when teams need direction, alignment, and momentum, and I stay hands-on when the work benefits from direct involvement in concepting, design, and storytelling. I regularly partner with founders, executives, boards, and senior marketing and brand leaders to shape ideas, present work forward, secure alignment and budgets, and bring complex initiatives to launch.
Having built and guided teams in both agency and in-house environments, I bring a leadership style rooted in empathy, high standards, and thoughtful critique. I believe strong creative cultures are built by creating the conditions for good ideas to thrive, not by controlling outcomes.I also take a forward-looking approach to how creative work gets made, integrating AI-enhanced workflows and emerging tools to improve exploration, speed, and consistency while keeping judgment, narrative clarity, and human intent at the center.
I’m open to full-time creative leadership roles as well as senior freelance and consulting engagements. I’m comfortable working hybrid or remote and open to travel.
At its core, my work is about turning ideas into action, and helping brands communicate clearly, credibly, and with purpose.
