Francis Ford Coppola Presents

With Coppola as the master brand, the challenge was establishing a clear digital brand architecture that allowed individual ventures to stand on their own while still benefiting from the equity of his name. Each property needed its own voice and experience, without fragmenting the larger brand ecosystem.

I led the strategic and creative development of multiple web properties, defining how brand hierarchy, tone, and visual systems worked together across businesses. This included early creative development for what would become the Francis Ford Coppola Winery, originally launched as Rosso Bianco Winery, ensuring the digital presence matched both the craft of the wines and the ambition of the brand.

The result was a cohesive yet flexible system that supported storytelling, commerce, and long-term growth.

Beyond foundational websites, the work extended into experiential and engagement-driven initiatives designed to build awareness and participation. I concepted and led the creation of an online video contest that invited audiences into the brand, increasing visibility and strengthening emotional connection to the wines.

Additional projects included web experiences for Coppola’s cafes and destination resorts, each tailored to its audience while maintaining a consistent standard of craft. Across all executions, the goal was the same: creativity in service of commercial impact, without sacrificing taste, restraint, or authenticity.