Insightec is a pioneer in incisionless neurosurgery, enabling clinicians to treat complex neurological conditions without invasive procedures. While the technology itself was groundbreaking, the brand narrative had become heavily centered on product and technical specifications. Insightec partnered with me to reframe the story around what truly matters: the real-world outcomes experienced by patients and the clinicians empowered to deliver life-changing care.
With the new narrative in place, the brand was redesigned from the ground up. This included a refreshed logo, a new visual identity system, and a refined tone of voice designed to balance medical credibility with clarity and empathy.
The work extended across photography direction and execution, a brand manifesto, and a comprehensive launch campaign that introduced the new Insightec story to the market. Every element was designed to reinforce consistency and emotional resonance across channels.
With the new narrative in place, the brand was redesigned from the ground up. This included a refreshed logo, a new visual identity system, and a refined tone of voice designed to balance medical credibility with clarity and empathy.
The work extended across photography direction and execution, a brand manifesto, and a comprehensive launch campaign that introduced the new Insightec story to the market. Every element was designed to reinforce consistency and emotional resonance across channels.
