National Eczema Association

The refreshed brand extended across traditional identity elements and into digital and print experiences. This included a redesigned website, a custom illustration system, and a flexible visual language designed to communicate complex medical information in a more approachable and human way.

Illustration played a key role in supporting education and storytelling, helping the organization speak to patients, caregivers, and healthcare professionals with clarity and warmth.

The refreshed brand extended across traditional identity elements and into digital and print experiences. This included a redesigned website, a custom illustration system, and a flexible visual language designed to communicate complex medical information in a more approachable and human way.

Illustration played a key role in supporting education and storytelling, helping the organization speak to patients, caregivers, and healthcare professionals with clarity and warmth.

A major component of the work was the complete redesign of the National Eczema Association’s magazine. The editorial system balanced readability and visual sophistication, allowing for long-form storytelling, patient voices, and expert perspectives to coexist within a unified design framework.

Together, these efforts created a consistent, scalable brand system that supports the organization’s mission and strengthens its connection with the community it serves.