Pinnacle Processes Inc. (PPI) is a collective of specialized manufacturing brands, including Effox Flextor Mader (EFM) and General Rubber (GRC), serving heavy industry, power, municipal, mining, and global EPC clients. With more than one billion dollars in installed systems and decades of engineering expertise, PPI had the credibility of a market leader but needed a unified brand that clearly communicated its technical strength and the relationship between its sub-brands.
My engagement began with refining PPI’s overall brand strategy. This included defining who PPI is, the value it delivers, and the reasons customers and partners rely on its engineered to order components and deep process system expertise. The strategy positioned PPI as a trusted technical advisor that provides reliability, system optimization, and long term value through high quality engineered solutions.
This strategic clarity guided the redesign of the entire brand. The new PPI identity incorporates the precision and rigor of industrial engineering through a custom geometric logo system, a functional and modern color palette, and a clean typographic structure. EFM and GRC were then refreshed and realigned to create a unified family of brands that maintain their legacy while fitting within a cohesive PPI architecture.
The result is a scalable identity system that elevates the parent brand, strengthens its sub-brands, and communicates PPI’s role as a reliable partner in complex engineered systems.
My engagement began with refining PPI’s overall brand strategy. This included defining who PPI is, the value it delivers, and the reasons customers and partners rely on its engineered to order components and deep process system expertise. The strategy positioned PPI as a trusted technical advisor that provides reliability, system optimization, and long term value through high quality engineered solutions.
This strategic clarity guided the redesign of the entire brand. The new PPI identity incorporates the precision and rigor of industrial engineering through a custom geometric logo system, a functional and modern color palette, and a clean typographic structure. EFM and GRC were then refreshed and realigned to create a unified family of brands that maintain their legacy while fitting within a cohesive PPI architecture.
The result is a scalable identity system that elevates the parent brand, strengthens its sub-brands, and communicates PPI’s role as a reliable partner in complex engineered systems.
