Verb Surgical

At the core of the work was the development of a brand story that could hold technical depth without becoming inaccessible. The focus was on framing Verb Surgical not just as a robotics company, but as a system-level innovator shaping the future of surgery.

I worked closely with the team to evolve the brand’s narrative, visual language, and foundational design system. This included establishing a clear point of view, refining how the technology was explained, and creating a brand framework that could flex as the product matured. The result was a cohesive identity built to support advanced hardware and software while maintaining clarity, confidence, and credibility across every touchpoint.

As the platform moved closer to external visibility, experiential and event-based work became a critical expression of the brand. These moments needed to signal progress without overexposing the technology, reinforcing momentum while maintaining precision and restraint.

I led creative and design efforts across experiential environments, presentations, and event assets that translated complex robotics and data-driven innovation into tangible, human-centered experiences. Each execution was designed to reinforce Verb Surgical’s forward motion, ensuring the brand felt active, intentional, and evolving rather than static or launch-dependent.