TympaHealth

The initial challenge was reframing TympaHealth’s identity from a strictly B2B medical technology company to a brand with broader consumer relevance. While the platform remained clinically robust, the brand needed to feel more approachable, inclusive, and emotionally resonant.

The updated positioning placed community at the core of the brand story, focusing on the people who use, deliver, and benefit from hearing care rather than leading with technology alone.

To bring this shift to life, I developed an extensive custom illustration system supported by animation and motion design. The illustrations were designed to feel warm, expressive, and human, helping demystify complex healthcare concepts and make the brand more accessible.

This system allowed TympaHealth to tell a wide range of stories through visuals, from patient journeys and clinical workflows to community impact and global reach. Motion and animation added depth and personality, creating moments of delight while guiding users through the experience.

The rebrand extended across the full visual identity, including color, typography, and layout systems, all designed to support clarity and warmth. The website experience was reimagined to highlight storytelling, education, and ease of navigation, supported by illustration-led modules and animated transitions.

These design elements worked together to create a cohesive digital presence that felt modern, friendly, and confident.

Beyond the website, the new brand system scaled into marketing communications, educational materials, and supporting assets. The illustration and motion framework provided TympaHealth with a flexible toolkit that could adapt to different audiences, channels, and use cases while maintaining a consistent visual voice.